China Southern Airlines and the Canton Trade Fair will boost their existing marketing alliance in order to attract more Australian and New Zealand business travelers to the world’s biggest trade expo, the Canton Trade Fair.
The announcement was made by Mr. Wang Yanhua, Vice President of China Foreign Trade Centre, at a trade conference in Sydney.
“For the 115th Canton Fair, we are going to join hands with China Southern Airlines to provide a special airfare offer to new buyers from Australia and the Oceania region,” said Mr. Wang. “A range of discounts will apply to flights to Guangzhou from five cities in Australia and New Zealand, the minimum guaranteed saving will be A$100 per ticket.”
Visitors who register online to visit the Canton Trade Fair before March 31st 2014 will automatically be given a discount code for China Southern Airways. To redeem the offer they must book through China Southern Airlines’ Australian or New Zealand call centres.
The offer applies to travelers departing from five cities, Sydney, Melbourne, Brisbane, Perth and Auckland.
According to Mr. Wang, “This is the beginning of concerted new marketing effort to attract more businesspeople from Australia, New Zealand and the Oceania region to visit the Canton Trade Fair, our hope is to offer even greater discounts and travel incentives in time for the 116th Canton Fair which runs from October to November this year.”
Since 2000, more than 120,000 Australians have attended the Canton Trade Fair and Australia consistently ranks among the top ten visitor countries to the fair, the number of New Zealand visitors over that time is close to 21,000. Aside from direct flights with China Southern Airlines’ “Canton Route”, better hotel partnerships and initiatives like the Canton Trade Fair app for iPhone and Android are making visits to the fair easier and more productive.
Mr. Wang, who is leading the most senior Canton Trade Fair delegation ever to visit Australia and New Zealand, told the conference that conclusion of the Australia/China Free Trade Agreement will be another important boost for air travel.
“Australian Prime Minister, Mr. Tony Abbott and Chinese Premier, Mr. Li Keqiang have both announced the acceleration of Free Trade negotiations as a top priority,” he told the conference, “As Vice President of China Foreign Trade Centre, I can say there’s a great desire in China to finally deliver those benefits to both economies. Part of that will be seeing many more travelers flying the Canton Route between China, Australia and New Zealand.”